PPC Reason ??
 

Hi all,

I am using PPC Adword Google (only for Europe related countries) for a website related to handirafts for many keywords from a month... but there is no conversion yet... have got many clicks, impressions and hits but Conversion is NILL...

What can be the reason ?? What do you think Guys ??

re-check keywords
publish your ad only on google search

what is total number of visitors in a day through adwords?

This is the whole things for 4 days....

Clicks - 485
Impressions - 31,153
CTR - 1.55%
Avg. CPC - 18.06
Cost - 8,759.24 INR
Avg. Position - 4.4
Conv. Rate - 0.00%
Cost/Conv. - 0.00

you are using only google search?? no content network

Its with content network buddy.

Content network is not a very reliable option in my opinion,
If you have 485 targeted visitors looking for your products in last 4 days,
Someone should have bought your product!

But again there can be many reasons, let us know your domain name

You should spend your money on google search results only

domain name is www.onlinebkt.com but the adwords campaign has stopped now...

Content network in not reliable ?? And why Google search results only...

Visitors can come from anywhere... I think, we should use all the possible options that we can have...

It redirects to a page maintenance.php


Yes content network is not reliable, if you must advertise on google content network hand-pick well known websites.

Ads on google search results will bring targeted visitors, you can be sure you spent money for visitor looking for your services / products



Visitors can come from anyway. True, but all of them OR some of them are not looking for your products, so it is not required

And for sure we should use all options you have, but make a selection which one is better

Thanks for all suggestions abhishek.

There are several things that you could look at here. There may not be any one thing wrong and it may be that several factors combined are slowing you down.

First up if you are advertising on the content network "only" then it could be that you haven't done enough keyword research to narrow down which sites you are advertising on. It's worth advertising on the search network in the first instance for two reasons:

A: You can determine specifically which keywords convert. Some keywords get a lot of clicks but don't convert depending on your product or service.
B: You can bring your quality score down.

Once you have a months data from the search network then you can transpose that to the content network.

Once you are advertising on the content network you can generate a report which shows which sites are sending you the traffic. You can take a look at these and start eliminating any dross that you find.

Another reason for doing the search network first is that you can more reliably test your ad's to find out which message is going to work better for you.

Is your conversion tracking actually working? It's worth checking.

If it's a high ticket item you are selling then your figures are respectable.

Try making a "squeeze page" first and then see how many sign ups you get for your email list. This could give you a good indication of interest. Also it's a lot easier to get people to sign up for an email list and then keep knocking on their door rather than trying to sell the product "off the bat".

Try a different landing page. If your CTR on content is above 1.5% then that's a good figure. So something is wrong after you get the click?