By talking to a lot of business admins nowadays, they would tell to have completely forgotten about their Yahoo ranks and simply focusing on improving their Google positions.

What is your position in this connection?

Hi,

Interesting question actually!

I don't know, even when I've worked on sites that rank well in both Google and Yahoo (well one site out of scores to be honest) I've only got a fraction of the traffic - though in general Yahoo traffic does convert better.

The problem I have with ranking in Yahoo is that for most markets the on-site and off-site optimisation would almost certainly get you penalised in Google.

Also Google has a series of algorithms that just make sense to me whereas the Yahoo algos are much more abitrary.

The other problem I have with optimising for Yahoo is that to me it's like optimising for bronze and I want gold... haha

It is an interesting question though because for some capaigns I'm involved with, even 5-10% of the potential Google traffic for a keyword phrase would be quite lucrative.

What are your thoughts?

Cheers,
Paz.

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10.3 million entries for Hotels in Turkey but I'm still chipping away.

Exactly Paz, your points are true. Once I was working on a site for a very competitive and profitable term. After a while that site was No.1 on Yahoo for three months and I really do not remember any financial gains from that position, maybe a few dollars in sales.

The same site reached the first page on Google and guess what happened; $1500 in sales within 45 days. I really do not know what has happened that the shoppers are only trusting the websites Google ranks these days.

If you do right the position in google, Yahoo will be made in the same time only faster as it's algorithm seems to be easier.

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